Ice Exposure is a premier player advisor firm. Our mission is to empower hockey players to achieve their goals on and off the ice. This includes using our connections, expertise and experience to find our players opportunities while educating them on the pros and cons of each situation.
Ice Exposure is founded by Kelly Friesen. He created Ice Exposure because he believes there is a need to guide and promote elite hockey players who have been overlooked or undervalued. He has been entrenched in the junior hockey scene since 2009, as he has held various positions as a scout, advisor and journalist. He formerly held the position as a WHL/NHL draft insider for Yahoo! Sports from 2011-2016.
Our staff includes many other well-connected advisors and scouts who have worked in prestigious hockey positions. We have developed relationships with coaches and scouts in leagues such as the NCAA, CIS, CHL, AHL, ECHL and various European leagues.